carlos-massaquoi-digital-marketing-and-advertising-professional

I am a Web Strategist & Producer with over a decade of experience. I am passionate about fostering cross-functional teamwork and leveraging digital strategies to build a competitive edge for products and services.

I am a Web Strategist & Producer with over a decade of experience. I am passionate about fostering cross-functional teamwork and leveraging digital strategies to build a competitive edge for products and services.

WHAT I DO

Performance Optimization

  • Regularly monitor website performance, identify bottlenecks, and implement optimizations for faster loading times and better user experience.
  • Ensure high uptime and minimal downtime through robust hosting and maintenance practices.

Analytics and Reporting

  • Utilize advanced analytics tools to track and attribute conversions accurately.
  • Implement data-driven attribution models to allocate advertising budget effectively.

Project Planning and Roadmapping

  • Develop detailed project plans, timelines, and roadmaps to ensure project goals are met on time and within budget.
  • Identify dependencies and potential risks, and proactively address them.

Resource Allocation and Team Coordination

  • Allocate resources effectively, balancing workload among team members.
  • Foster collaboration among designers, developers, and content creators to meet project objectives.

Stakeholder Communication

  • Maintain open and transparent communication with project stakeholders, providing updates, progress reports, and managing expectations.
  • Ensure that project requirements are clearly defined and documented.

Quality Assurance and Testing

  • Implement rigorous testing protocols to guarantee the quality and functionality of digital projects.
  • Conduct user testing and gather feedback for iterative improvements.

WORK PROCESS

EXPLORE

IDEA

DESIGN

DEVELOP

TEST

LAUNCH

Contact Me