For legal and privacy purposes the name of the company will not be disclosed in this case study.
Problems occurred on the website very often, such as conflicts with the application process,an overload of individuals trying to apply.
The website being the only digital solution to completing this task.
Frustrated users who were upset with the tech issues of the website.
STRATEGY & UX: THE CONCEPT:
Creating an app for those who have access to mobile devices.
The idea of implementing a quick alternate method to the website was the focus.
Taking the same information online ended to complete the application and adding it to an app.
Moving from informal sketches into annotated wireframes, the level of detail increases to include every aspect of the experience.
The idea was to use the same structure base as the site no major changes to the design. Keeping a familiar look was important.
Simplified the process, with an alternate method
The implementation of this concept was about creating an alternate method for people of the state to use so they can sign up for health insurance, this method could save people a lot of time and frustration that was caused due to complications with only one digital solution.